In a world where even Pot Noodle is sold with sex'

2:53 AM

'In a world where even an ad for Pot Noodle has to be banned for its sexual suggestiveness, how can you expect children to behave?

'It's as if we've decided to give up on the traditional demarcation between adult life and childhood. In the process, we've ditched some of our adult responsibilities.

'We need to teach children how to behave online, how to navigate the architecture of the net.'

John Carr says teenagers who behave inappropriately or obscenely and post their material online could do lasting and irreversible damage to their future chances of success.

'Children feel invincible online. They believe the material they are producing is private. But they are wrong on both counts.

'We've had documented accounts of employers, and universities and colleges, trawling the net looking for information about prospective candidates. This behaviour can have longlasting effects. What goes online stays online - for ever.'

There is so much to lose for these youngsters - from their dignity to their job prospects. So much, in fact, that every parent reading this should check their child's social networking site. If they won't let you take a look at their photos, ask them why.

But perhaps the most precious thing of all has been lost already. And that is our